Paint Scheme Unvailing: JRM's Registix Chevy

Last week we had the opportunity to join an open invitation sent out to race fans via social media to celebrate and witness the unveiling of a new paint scheme for Jr. Motorsports. This year, along with four full-time teams, JRM has been able to fund and race a part-time team as well. That car, the No. 9 JRM Chevy has hosted a variety of all-star contenders from Ross Chastain to Shane van Gisbergen, and others. The next driver scheduled to sit behind the wheel is Connor Mosack. For more, read on...

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Registix is a company seeking to revolutionize the sale of returned, excess, and surplus inventory specifically in the area of home improvement commodities and appliances. They have only just recently opened a new shop-able warehouse just north of Charlotte. 

In order to celebrate their new footprint, and to increase awareness of their brand, the company has partnered with premiere Xfinity racing team, JR Motorsports. 

The collaboration means activation on an impressive scale, and the Registix Fan Day was born. An open invitation was sent out on social media promising giveaways, food trucks, and special appearances among other attractions. 

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Arrival and Set Up:
​It was also announced on social media that wristbands would be required for an autograph session, so that meant it was important to arrive early in order to guarantee the chance to meet the drivers and team co-owner, Kelley Earnhardt Miller. 

When we arrived on scene, there were several Registix staff members directing traffic. Local police were providing security, and it was noticeable that over 100 people were already in line waiting for wristband distribution. The rumor was that some arrived as early as 3am! It was evident that a ton of work was done to make this a fun and memorable event. We were happy to have arrived about an hour ahead of wristband distribution, so we were able to enjoy all the event had to offer. 

No doubt because of the presence of Connor Zilisch, Red Bull was present. They had several reps who were handing out complimentary cans of Red Bull. I was sure to take advantage of the photo opportunity. I brought with me a 1/24 scale copy of Connor's 2025 Red Bull Cup car to have signed. 

After exploring the food trucks, vendor tents, and the Registix warehouse which was chock-full of really great deals on slightly used and surplus home improvement merchandise and appliances, we made our way over to the unveiling area where Connor Mosaic's car was situated in preparation for the unveiling. After checking the covered car out, we got in line for autographs.

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Activation and Engagement:
​The best part of events like this is to experience the ways companies make connections with fans. Registix opened up their campus to the fans and vendors for a free flowing, welcoming, and exciting event. They also offered exclusive Registix Racing merchandise that was only available on site. The gear featured were hats and shirts. There was also a $400 dollar gold bag that I forgot to get a good picture of, but you can sort of make it out in the photo below. 

Just inside the warehouse, a special area was set up for the featured drivers and team owner. The space was really nicely arranged complete with balloons, hero cards, and some raced sheetmetal off of cars that had previously competed wearing the Registix brand. 

We ended up waiting in line for a little over an hour in order to meet Justin Allgaier, Connor Zilisch, Carson Kvapil, and Kelly Earnhardt. Wyatt Miller was scheduled to be at the event but did not attend due to scheduling conflicts. Each of the drivers, and Kelley were especially kind and took their time with the fans. The Registix staff who were involved were also exceptionally kind as well.

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The Unveiling:
After 250 autographs, everyone gathered around the covered race car in preparation for the unveiling. Before the big moment, Kelley helped to announces the winners of a raffle that included the give-away of three full sized kitchen refrigerators autographed by each of the JRM drivers and Kelley Earnhardt Miller. Then, with a crowd assisted drumroll, the cover came off revealing a sleek blue and white design.

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Conclusion:

The event ended up being a really good time, and a successful one at that. I do think it was sort of awkward that the car that was unveiled was to be driven by a driver who was not in attendance for the event. 

Connor was of course racing at New Hampshire in the Truck series that same day, so it would have been impossible for him to be in attendance, but on the other hand, the Xfinity series had the week off meaning that all of the other JRM ambassadors could be in attendance. 

All things considered, this was a great activation for JRM and Registix. It had all the pomp and circumstance of a Cup level unveiling, and that speaks to the power and popularity of Jr. Motorsports. It will be really fun to keep an eye on Connor Mosack as he races this car at the Roval on October 4th.

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